WAHappenings: HOUSE 33 REDESIGNS AP!!

Now girlies, if theres one thing I love its shoes and underwear. The more expensive, the better! So props to my favourite typographers this side of 1979 who've redesigned the logo and produced this dope ass catalogue and panties for everyones favourite underwear shop Agent Provocateur! AP asked House Industries to "tweak the curves and tighten the fit" of its lingerie brand after they'd been using some drybone off the shelf typeface for like, 10 years! So now they've decided it was time to give their visual identity the same level of attention that they give to the smallest lacy detail on each undergarment and to their legendary window displays.

"We needed to move on. House Industries was an obvious choice. I knew they would retain the goodwill we had already developed in the word mark but deliver something authentic and original. I was right," said Corré.
House Industries artists also penned a voluptuous corset shape to contain the swirly AP logotype, redrew the signature Agent Provocateur lacy legs, and created an exclusive typeface for the company.

House Industries co-founder and art director Andy Cruz states "When you shop at Agent Provocateur, you expect each tiny detail to be perfect and beautiful, and it is. The same goes for everything in the store, including the company logo and artwork," says Cruz. "It's all part of the experience and the authentic package that makes Agent Provocateur the real deal."
To celebrate the new logo, House Industries and Agent Provocateur have produced a limited-edition derriere-shaped book that tells the story of their collaboration.